Out of Home full year results for 2019.

The Out of Home (OOH) industry today announced full year net media revenue results including the category breakdowns for 2019.

The industry saw a total increase of 1.5% on net media revenue in 2019. 

As previously reported, net media revenue for 2019 increased to $935.5 million, up from $921.6* million for 2018, across the following categories:

Category figures 2019:

• Roadside Billboards (over and under 25 square metres)
  $369.4 million

• Roadside Other (street furniture, bus/tram externals, small format)
  $266.5 million

• Transport (including airports)
  $169.4 million

• Retail, Lifestyle and Other
  $130.2 million

Category figures 2018:

• Roadside Billboards (over and under 25 square metres)
  $376.6 million

• Roadside Other (street furniture, bus/tram externals, small format)
  $256.9 million

• Transport (including airports)
  $159.4 million

• Retail, Lifestyle and Other
  $128.8 million

Digital Out of Home (DOOH) revenue accounts for 55.8% of total net media revenue year-to-date, an increase over the recorded 52.0%* for the same period last year.

FURTHER INFORMATION:
Julie Jensen, Marketing Director Outdoor Media Association – T: 0477 329 636

Source: https://www.oma.org.au/news/out-home-full-year-results-2019